Thinking about doing some advertising on Google to generate more traffic? The following are things you really should understand first so you can set the right expectations and budget appropriately.

• Avg Cost Per Click for your Keywords
• How much your competition are spending daily on Adwords?
• How many competitors you have?
• Average amount of clicks you should expect

Remember with Adwords you can stretch your budget by setting daily maximums, target by territory and use the keyword optimizer tool so Google automatically prioritizes it’s bids on the keywords that convert best for you.

Click below for a free consultation if you want to understand this better ….

Here’s also a good beginners video on youtube about Pay Per Click.