Press Release Optimization
Press Releases are no longer just for the press! Doing Press Releases is a sound strategy used to generate links back to your site and build your online reputation (Page Rank) for your main keywords. By having your Press Releases optimized by an SEO expert then released and re-published by the masses and picked up by mainstream it can generate hundreds or even thousands of links back to your site, giving you credibility with the search engines and rocketing you past your competition to the first page of the results.
There are a lot of tactics you can use to optimize your press releases for SEO. Here’s just a couple …
- Publish Press Release on your site first before you release to the public. This shows the search engines you’re the original author of the release and your site will get full credit and not the distributor! Very important.
- Use keywords and link those main keywords back at least once to your site, don’t repeat the links of the same keywords.
To discuss with me further please call or click here for a free consultation …
| If you want to really understand the new PR and how the rules have changed I recommend this book. I’ve read it and got some great knowledge from several of the real life case studies. The rules really have changed drastically for PR in the last 24 months. |
