How painful is it to hear that a potential customer “Googled” your company or products and now they won’t be doing business with you because of what they have read.

Today, you are defined by what appears on Google, Yahoo and Bing. In fact, millions of dollars are lost annually because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst.