“Website traffic is meaningless unless it converts into leads.”

Getting traffic to your site we consider 50% of the job, converting them into leads is the other 50%. If you’re paying for Search Engine Optimization or Pay Per Click campaigns then you need to make a return on that investment of more that what you’re spending or it’s probably not a good investment.

The beautiful thing with online marketing is that you can automatically track and quantify every dollar spent so you can continually optimize and increase your return on investment.

Optimization is a key part of increasing your ROI. By using Google Analytics and setting up goals and tasks you can over time see where your weaknesses are so you can then spend time to optimize these and create a well oiled machine that continually generates better returns for you or your company.

Here are some common types of optimization …

• reducing page load time, faster pages tend to convert better
• implementing clear calls to action, “call now” “click here” “limited availability!” etc.
• using the right imagery, an attractive looking customer service rep by the phone number can do wonders for your conversions!
• forms on the page with big bright submit buttons