Highlights in this news video:
0:13 – #1 – Video: Builds Transparency & Trust
00:30 – Clients will pay more to see Experts
01:15 – #2 – Spread Your Content Around, Where you can place it to get the best results
02:01 – #3 – Don’t Outsource Your Content Creation (or Social Media)
03:20 – #4 – Educate, Entertain, Engage: Rules to live by when creating content
03:55 – #5 – Track Your Leads, specifically phone calls
Get Professional SEO Help Now and take your Internet Marketing to the next level, Call Aaron @ 323-377-0979.
Aaron Franklin here, as an Internet marketer who’s worked almost exclusively with plastic surgeons over the last three years, I wanted to share with you some of the things that have worked the best for my clients.
Number One: Video.
Transparency and trust are absolutely huge in your industry. There’s no better format than video to prove this point.
Stand out from the crowd. Be seen as a thought leader and as an expert in your field. Keep the videos short, two to three minutes at most. Video requires people to have 100% focus, 100% of the time. So you want to make sure the content is in short, digestible chunks. Anything longer than three minutes, and you tend to lose people.
Video doesn’t have to be expensive. It doesn’t have to a big, elaborate production. My favorite saying when it comes to video is, “Done is better than perfect.” You can simply set up a basic Flip cam you can buy it from Best Buy, any retail store for $100, put it on a tripod, push play, talk to 5-10 minutes, send it to your editor, they can cut it down, condense it to two to three minutes, and you’ll have a perfect little presentation.
Number Two: Spread your content around.
It still amazes me how many people I see who write a blog post and just stick it on their blog or they’ll do a video and they may stick it on their website and host it on YouTube and they leave it at that. It’s amazing to me that that’s all that they do. There are so many social media platforms out there which have millions and millions of people on that you can simply place your content which will provide two things.
It will provide real people looking back to you but as well as links coming back to you from some of the most popular sites on the Internet. That helps with the SEO for Plastic Surgeons. More powerful links coming back, the more Google trusts you, the more you rise in the search engines.
Number Three: Don’t outsource your content creation.
Create the content yourself, even if it’s only a two to three minute video, create that, then outsource everything else. Okay? If you outsource your content, people will notice. They will notice that you don’t care, and no one is going to read it. No one is going to care because it’s going to be regurgitated crap that other people have already written.
Do your own content. Just make short, digestible chunks of content then repurpose them all over the web and have a team that does this for you. You know, the new currency for Internet marketing is care. So show that you care. Don’t outsource absolutely everything. You’ve got to hustle a little bit in this new, modern age of the Internet and social media, but those that hustle, those who create their own content and can do it on a regular basis, and are able to distribute it smartly to all the right places will do very, very well when it comes to ranking in Google, bringing in new leads, and actually having those leads trust you and want to work with you because they can see that you have taken the effort, and they know what you’re talking about.
Number Four: I like to call this the three E’s … Educate, Entertain, and Engage.
Okay, you’ll notice the one that’s not there that most people are doing is selling. Selling doesn’t work anymore. You can’t just put an ad in the Yellow Pages or broadcast a message out and have people flock to you like they used to be able to do. You got to hustle a little bit, but it takes strategy. If you all you think about when you are producing content is educating, entertaining, and engaging, you are going to do very, very well.
Number Five: Make sure you track the leads that your site is generating.
You have to track the phone calls. That’s where roughly 75% of your leads will come from. Track the phone calls. Track the people coming through your form. Make sure you’ve got some sort of anti-spam filter on the form so you are not counting those. That is 100% the most important statistic you need to keep track of.
Traffic doesn’t mean crap if it’s not converting into a lead which you can’t convert into a client. So make sure you track your leads. If you are starting off with someone new, give them 2-3 months to get up to speed because with SEO it does take a little bit of time, but if you are doing it right, it will snowball. Your leads, your traffic, will start to increase month-over-month.
So, hope that helps, if you are not getting at least 50 leads a month right now, give me a call. I will be happy to give you a free evaluation and give you some tips and advice on some things that could help you out.